Bringing a 175 year legacy to China
As China became an increasingly important market for Tiffany, the need arose to present the brands heritage and it’s importance as a fine jeweler to new customers. We created a pop-up exhibit, The Diamond Pavilion, that traveled from city to city.
The Diamond Pavilion consisted of a blue box core surrounded by translsucent, glowing walls. Inside was a archival exhibit, the brand story and interactive technology.
Inside the blue box core, there were a series of magic mirrors that allowed visitors to try on archival and high jewelry necklaces, and share the images with their friends.
A media rich, interactive white ribbon allowed visitors to scroll through Tiffany’s history from it’s founding until today.
This book accompanied the exhibit and detailed the milestones of the Tiffany brand.