Artisan brew

With the launch of cold brew, Starbucks had an opportunity to counter a mass image. Each batch of cold brew was made in store and would sell out daily.

This campaign leans heavily on iconic Starbucks brand cues, while it delivers a hand touched message.

Traditional and digital advertising highlighted Starbucks iconic green dot logo and green straws.

Cold Brew Full Page.jpg

Broadcast // Agency 72 and Sunny

Store signage graphics echoed the made-by-hand theme.

Starbucks cold brew.jpg