With the launch of cold brew, Starbucks had an opportunity to counter a mass image. Each batch of cold brew was made in store and would sell out daily.
This campaign leans heavily on iconic Starbucks brand cues, while it delivers a hand touched message.
Traditional and digital advertising highlighted Starbucks iconic green dot logo and green straws.
Broadcast // Agency 72 and Sunny
Store signage graphics echoed the made-by-hand theme.